Magic Lens by Laz Photography

I created the logo/branding suite as well as the business card design for Magic Lens by Laz. Laz is a photographer that specializes in nature and portrait shoots. He is currently based in Puerto Vallarta Mexico. It’s been a joy working with him and building his brand identity. I researched his target audience, which is families and couples, and found that a nature approach to the design was perfect. That made me decide to choose a palm tree as the main visual to his logo.