Caren A Golian: Mental Health Services
Caren A Golian is a psychotherapist who has worked for over 30 years. She has worked as a therapist at the University of Oregon and the Peacehealth Crisis Unit. She started her own LIVE podcast every Sunday morning called “Healthy Mind, Powerful Life.” Every week she talks about a certain topic and then takes questions from anyone joining the LIVE.
She also wrote a book called “Mental Health Hacks: How to transform your mind, your mind and your life.” I created the book cover for her. She wanted a small graphic with emotion-evoking colors. Since there’s a topic about transformation, I chose a butterfly graphic coming out of a cacoon. The book is available on Amazon for Kindle.
I am currently managing her Instagram page, where I create marketing reels and posts relating to her podcast, book, and her mental health knowledge.
Caren’s Brand Goals:
To build a trusted, personal brand
Establish an engaged online community
Position her as an expert in mental health
Post Ideas:
Podcast episode promos
Podcast clip replays
Therapy tips
Reels promoting “Mental Health Hacks” Book
Results after 30 days:
2.3k Reels and post views (669% increase from previous month)
58% Views from non-followers (415% increase from previous month)
15+ new followers in 30 days
682% increase in post views
Caren’s Social Media Goals:
Grow visibililty and followers
Increase engagement
Drive traffic to her weekly live podcast and book page
Build trust and connection
Instagram Page Aesthetic:
Beach imagery
Coastal tones
Calming
“My husband and I worked with Talya to create a social media marketing plan in order to bring an audience to our podcast and drive up book sales. She was very professional, a great communicator, created a custom plat that fit our needs and implimented it with dedication and precision. Everything rolled out beautifully and on time! The price of her services is also surprisingly affordable for all the work she does. I highly recommend her and Gold Lion Creative!”
